Align AI and Organizational Strategy

Sharon Muniz
January 4, 2024
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Align AI and Organizational Strategy

Align AI and Organizational Strategy – A Strategic Approach

AI is disrupting all industries and providing opportunities for organization-wide advantages. It can be a game changer for organizations, allowing them to use data to improve efficiency and drive growth. Taking a strategic approach to align business problems to executable initiatives to maximize potential is imperative. Look at your people, processes, and technology, then identify where Artificial intelligence fits into the plan.

  1. List Your Business Objectives: Identify how you envision AI supporting each goal by creating use cases. Sample use cases include asset performance management, contract lifecycle management, virtual customer assistant, content generation, knowledge management and training, etc.

State the impact the AI project will produce: increase revenue, improve customer satisfaction, or reduce operational costs.  Visit this link to see a list of practical generative AI Use Cases today.

2. Identify AI Solutions to drive the business goal: research products you already use that have incorporated AI into their products.  Examples include Hubspot AI, Salesforce Einstein, AI presentation tools such as Magic Write in Canva, Financial Reporting AI such as Intuit Assist, building customer surveys with tools like Survey Monkey’s AI-powered technology, or a ticketing system using AI such as Helpdesk.  Download this page to view popular AI Tools.

3. Use this simple value-to-effort matrix to help prioritize your AI Initiatives.

a. List business value drivers for your firm

  • Drive revenue
  • Improve operational excellence
  • Accelerate innovation
  • Mitigate risk

b. List common project complexity characteristics.

  • Resources required 
  • Costs (acquisition, operational, support…)
  • Training required
  • Risk Involved

c. Determine a business value and project complexity score for each business capability or initiative.

d. Plot initiatives on the matrix.

e. Prioritize initiatives with high business value and low complexity.

Use this to prioritize important and feasible projects for the organization.


Create success metrics to measure the value of each initiative.

After identifying the business’s value, ensure everyone is on board. Get buy-in from the executive team and those executing the AI project. Wishing you much success as you begin and continue your AI journey! If unsure where to start, contact NCN for more information about effectively introducing AI into your business.

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About the Author

Sharon Muniz

Sharon Muniz established her software development consulting firm in Reston, VA after 15 years of working in the software industry. NCN Technology helps clients implement best practices and software to drive their business to success. Ms. Muniz is skilled at strategic planning, business process management, technology evaluation, project and agile software development methodologies.

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