The Best Approaches and Tips for Mobile App Marketing

The Best Approaches and Tips for Mobile App Marketing

 

Are you finding user acquisition for your app more challenging than you thought it would be? It could be easier with the right web app marketing strategy. Take a look at simple ways for mobile app marketing!

 

Create a Landing Page

 

While your mind may be on apps, you might want to consider rewinding a bit. Creating an old-school landing page for your app is an excellent strategy for boosting downloads. This means building a simple landing page that serves as a “demo” for your app. It’s the ultimate low-cost “try before you buy” sales tool for brands that offer apps. A landing page for your app should consist of a snapshot of your app, a description of the unique benefit your app offers and a call to action. An excellent landing page should be a clear, uncluttered page that funnels users directly to the app download. The benefit of an app landing page is that you can utilize things like page rank and keywords to drive users to your app.

 

Ask for App Reviews

 

Run an app “pilot phase” where you ask beta-phase users to provide feedback. If they enjoy your app, ask them to leave positive reviews for your app on any platforms where your app can be downloaded. If you have an existing business, consider offering coupons or discounts to customers who download and review your app!

 

Purchase Ads

 

Did you know that most app platforms allow you to purchase ad space for your app? This can provide one of the best returns on investments because users are already within the “download funnel” when they see your ad. You’re also likely to target users who have an actual need for your app based on their previous downloads.

 

Nest a Giveaway Within Your App

 

Exclusivity is essential when you’re trying to rack up app downloads. One of the best ways to incentivize people to download and open your app is to run a contest or promotion within your app. You don’t necessarily have to throw a lot of money at this type of promotion. Most people would be more than happy to download a free app for the opportunity to win a $30 gift card. Think about how far that could go if you send a promotional email to your entire lead list?

 

Consider Using an Influencer

mobile app marketing

No, you shouldn’t ignore the concept of using an influencer just because you’re not running a high-fashion brand that could benefit from a celebrity endorsement. Even “boring” brands can benefit from the use of what are called “micro-influencers.” Let’s say you’re a law firm that just launched an app that makes it easier for clients to manage their cases with you. You might want to consider asking any local business owners on your client list to post about how much time your app has saved them!

 

Should You Really Spend Time and Money on App Marketing?

 

Ultimately, you have to know your goals. “Marketing” may simply mean letting your email list of existing clients know that you’ve launched an app that is going to make it much easier for them to use your services. In this case, a big marketing campaign may not be necessary. If a new app is your business, you’ll almost certainly need to invest at least a little bit of time and money into buying ad space.

About the Author
Sharon Muniz
Sharon Muniz established her software development consulting firm in Reston, VA after 15 years of working in the software industry. NCN Technology helps clients implement best practices and software to drive their business to success. Ms. Muniz is skilled at strategic planning, business process management, technology evaluation, project and agile software development methodologies.

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