7 Reasons Your E-Commerce Business Needs a Mobile App

Sharon Muniz
August 16, 2021
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7 Reasons Your E-Commerce Business Needs a Mobile App


What’s the best way to ensure that your e-commerce business will be successful in the coming years? If you said mobile app, you’re right! Businesses with mobile apps are doing much better than those without, as people are shopping more on their phones and tablets than ever before. There are many reasons why your e-commerce business needs a mobile app, including these seven highlighted below.


Reason #1 – Customers Are on Their Phones

In 2017, 92% of consumers will use their mobile phones to shop online. This is expected to increase to 99% by 2020. For most consumers, their phone is their shopping device of choice because it’s easy and convenient. If your business isn’t accessible via mobile app, you’re losing out on conversions.


Reason #2 – Improve Customer Experience

Despite having access to multiple channels, customers ultimately only shop and buy on one device – mobile. It’s also where they spend most of their time—just think about how much you use your phone every day. A mobile app allows e-commerce businesses to improve their customer experience by creating an engaging, intuitive app that fits seamlessly into people’s daily routines. Customers can easily browse products and make purchases right from their phone.


Reason #3 – Easy Marketing Tactics

When you have an app, you can integrate your mobile landing page with Google AdWords. This will make it easy for customers to find your app and download it, which can result in a higher conversion rate. You can also add your AdWords tracking code to help you see what campaigns or search terms are converting people. Reason #6 – Increased Sales: Integrating with search engines like Google Play and iTunes helps increase visibility for your ecommerce business.


Reason #4 – Save Money On Market Research

There’s no better way to get your product in front of your target audience than with an ecommerce app. You can set up surveys and run them at your convenience, or ask consumers to rate specific features on your app. It may be hard to pin down exactly what kind of consumer you’re looking for before you have a design, but it’s certainly easier to find those people after you have some basic information about who they are and what they want.


Reason #5 – Better SEO

If you are considering developing a mobile app for your business, it is crucial to keep in mind that an ecommerce app can be adjusted and added to as your business needs change. This helps keep your product up to date for current and future customers.


Reason #6 – Shopify Integration

An ecommerce app is an app that allows people to buy products from your business. With an ecommerce app, you can do everything from receiving payments to sharing information about products on your business’s social media accounts. Thus, if someone has access to their mobile device and knows how to use it, they are able to buy products or information from your company via an ecommerce app.


Reason #7 – Future Development for Businesses

It’s no secret that more and more people are shopping for items on their phones or tablets. This trend will only continue in future years, meaning it is very important to have an app presence to keep up with consumers. If you are looking to expand your ecommerce business further into Canada, for example, your customers may look at mobile apps as one of your credentials before buying from you. It’s a small thing, but it can make a huge difference over time.


About the Author

Sharon Muniz

Sharon Muniz established her software development consulting firm in Reston, VA after 15 years of working in the software industry. NCN Technology helps clients implement best practices and software to drive their business to success. Ms. Muniz is skilled at strategic planning, business process management, technology evaluation, project and agile software development methodologies.