Business and Technical Team Alignment

Jessica Lee
May 31, 2023
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Business and Technical Team Alignment

Why It’s Essential To Align Business and Technical Teams To Achieve Optimal Results

When it comes to running a successful business, it’s not just about the bottom line. It’s also about aligning your business and technical teams to ensure everyone is on the same page and working together to reach the same goals.

This means having a competent technical expert in your C-Suite (CTO and/or CPO) who can provide valuable insights into how technology can help you achieve your business objectives. By aligning business and technical teams, you will be able to ensure that you are making informed decisions and utilizing the latest technology trends to maximize efficiency and success. 

Let’s dive deeper into how this can positively impact your team and why this alignment is so important.

Creates Consistent Strategy 

The right alignment between business and technical teams will create a consistent strategy across all areas of your organization. With this alignment, both teams will be better able to understand each other’s goals and objectives, leading to better communication and collaboration when tackling challenges or setting new goals. Everyone on both sides of the spectrum will be able to work together more effectively toward achieving the same goal.

business strategy

Increases Business Knowledge 

With an experienced technical expert in your C-Suite, you’ll gain valuable insights into how technology can benefit your organization. This person can provide guidance on how best to utilize certain technologies or even alert you when there are potential risks associated with certain technologies so that you can avoid them altogether. With this kind of knowledge at hand, businesses can make more informed decisions that could save them time and money in the long run.  

Ensures Both Technical & Business People Are Hired 

Having alignment between teams also helps ensure that both technical people, as well as business people, are hired for positions within the company. This means that there won’t be any gaps in skillsets or abilities – everyone hired is going to have the necessary skillset for their job, which makes it easier for everyone involved within the organization to get things done quickly and efficiently without having any hiccups along the way. 

business people

Easier To Determine Value 

In addition, having an experienced technical leader within your C-Suite makes it easier for businesses to determine value when evaluating new products or services – after all, they’ll have an understanding of what technology is available to optimize these products or services before they even hit the market! This means that businesses don’t have to worry about investing their time or money into something that may not produce results. Instead, they know exactly what they are getting out of their investment before it even begins. 

Easier To Identify Challenges 

Having alignment between business and technical teams also allows organizations to become more transparent with their challenges – no longer do these issues have to stay hidden behind closed doors! By making it easier to identify challenges, it’s easier to discuss solutions from both sides of your organization to find viable solutions quickly – increasing collaboration amongst team members, which ultimately leads us towards achieving our desired outcome faster than if we had kept those challenges hidden away from view.

Clearly Defines Your No  

Not every venture or idea is a good move for your business and having an experienced leader in your C-Suite can make it easier to say no when the time comes. By knowing what your business is trying to achieve and what resources you have available, the tech expert in your executive team can provide invaluable guidance on whether or not a particular venture or idea should be pursued. This helps ensure that businesses don’t waste their time or money on projects that won’t yield any results.

Ensures Collaboration With A Purpose

Having an experienced technical leader in your C-Suite ensures that team collaboration is done with purpose. With this kind of guidance, team members will be more likely to identify areas where they can benefit from working together and use those opportunities to their advantage. This results in the more effective use of resources and ultimately leads to better outcomes for everyone involved.

Increases Empathy With Each Other

Having a technical expert in your C-Suite can also increase empathy between team members. By having someone who understands the needs of both business and technical teams, conversations become easier as each party can better relate to one another. This helps promote collaboration and understanding amongst different teams, making it easier for everyone involved to work together more effectively.

Celebrate Your Wins 

Finally, having alignment between business and technical teams makes it easier to celebrate successes. When everyone is working together towards the same goal, there are more opportunities to recognize achievements and reward employees for their hard work – something that can go a long way in boosting team morale and creating a positive work environment. Celebrating victories as a team helps to build trust amongst employees, which ultimately leads to more collaboration and better overall results. 

celebrate your wins


By empowering teams to make better decisions based on the knowledge of a technology expert at the leadership level, it is possible for organizations to become more focused and efficient. Instead of having a divided approach between business and technical teams, having them work together towards a common goal is the key to success. With transparency and empathy, collaboration with purpose, knowing when to say no, and celebrating wins along the way – businesses can be sure that they are creating a consistent and well-communicated strategy for their company that will help to drive their growth forward in the future.

As a leader in technology, NCN technology can ensure your business is achieving the right market growth and staying on the cutting edge of technology to ensure success. To read more about how our CTO Consulting Services have helped past clients read this Case Study

If you’re looking for a partner who understands your business needs and is experienced in the tech world, book a consultation today to start your journey to a better-aligned team.


About the Author

Jessica Lee

Jessica is the Chief Operating Officer for NCN Technology. Jessica brings extensive experience and knowledge to NCN, having previously served in roles as Director of Product Development & Services, Product Owner, Project Manager and Scrum Master.