What happens if you love your “imperfect” website? What this means is that you’re generally pretty happy with the look and functionality of your site. However, you know its lacking lots of the newer features and integrations that would drive better search results, a better user experience and more conversions. While you’re not quite sure what’s missing, you do know that everyone from your marketing team members to customers are frustrated with the limitations of your site. Is it time for a redesign? Can your current site get a makeover or a complete website overhaul?
These are the questions we get a lot here at NCN. The answer we give many companies that inquire about their phased-out websites surprises them. We tell them to think about maintenance instead of a redesign or even more drastic a complete website overhaul.
When on earth would you pay for better maintenance for a site that’s on its way out? The answer is that the right kind of maintenance can actually revitalize a site that has fallen behind the technology curve. Yes, really.
The caveat here is that you can’t just go with a web- maintenance company. You have to choose a company that offers maintenance and enhancement. The plan will be to keep what you love about your website without any major upheaval while integrating new features, technologies and metrics into your existing framework. This isn’t just a one-time thing. It’s part of a long-term plan for keeping your website “healthy” that will save you more money over time because you’re not going to have to start from scratch with a new web design every time the winds of technology begin to blow a new way. Here’s a look at some of the things maintenance and enhancement can do:
- Stop dead links.
- Integrate chatbots to make your funnel a more conversion-oriented experience.
- Plot out a better user experience.
- Work with your marketing team to identify tools for better engagement.
- Audit and tweak SEO to be more effective.
- Create ongoing control-quality measures to detect performance issues.
Of course, your team will also be there when something is broken. They will also alert you when quality-control testing detects issues with your site before anything becomes an issue that harms site integrity and “searchability.”
The truth is that the concept of the “maintenance package” has always been missing its other half. Maintenance can only do so much without enhancement. If you’re interested in making a site you already like better without starting from scratch or needed a website overhaul, you need to hear more about the NCN Maintenance and Enhancement (ME) program. Our clients quickly find out what their sites are capable of with just a little bit of attention. The best part is that we won’t pressure you to break up with your site if you still like it.