How often do you think about maintaining your e-commerce site? If you’re like most people, it might not come up in your daily activities very often, if at all. This can be dangerous—a lot of problems can occur on your website that you might not even realize are happening until it’s too late. To avoid this fate, pay attention to these essential tips for maintaining your e-commerce site.
A backup of your website is crucial, even if you don’t think you need one. Make sure to back up any and all-important files and records. Some e-commerce platforms provide automatic backups, but it never hurts to make your own copies, too. Use an offsite backup service or back up onto an external hard drive that’s tucked away in a secure location—that way you know it won’t be lost if something happens to your primary system.
- Update your CMS
Content management systems (CMS) are crucial to modern e-commerce sites because they make it easy to update your site regularly. Having a robust CMS isn’t only about having more bells and whistles or advanced functionality; it’s also about maintaining an e-commerce site efficiently, so you can focus on driving traffic and sales. If you don’t have a strong CMS yet, start shopping around today.
- Delete spam comments
Keeping your website updated with current security settings is important. Not only does it make sure that your site isn’t hacked, but it can also reduce page load time by a few seconds. And every second counts: Amazon found that every 100 milliseconds shaved off its load time increased conversions by 1%. Whether you have an e-commerce store or any other kind of online presence, making sure you have up-to-date security measures in place should be a top priority for keeping your site on par.
- Update security settings
If you’re like most online retailers, your site is vulnerable to hackers and exploits. You probably have security software in place to ward off these attacks, but it’s important to keep that software up-to-date and actively monitor how well your site is protected. This is one of those website maintenance tasks that often gets overlooked—it doesn’t take a ton of time or effort, but having a well maintained website can go a long way toward protecting your business from cyberattacks and data breaches.
- Keep SEO up to date
Aside from creating a visually appealing site, it’s crucial to keep SEO up to date and consistent. Not only is it essential for your marketing efforts, but it also helps maintain ranking in search engines. There are many tools available online that you can use to monitor your website’s SEO performance. If you don’t have a lot of experience with SEO, consider hiring an expert to manage it. A little maintenance goes a long way in maintaining a great site and online presence.
NCN Technology is here to provide you with the help and support that you need with all the above mentioned and more. We make it easy for our clients to manage, update, and optimize their websites with our maintenance (ME) program.