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Does your brand have an environmental-responsibility statement? This should be a priority objective for 2021 if you haven’t drafted one yet. Countless studies are showing that people are actively choosing brands that make their sustainability efforts more transparent.he findings of a recent survey regarding customer attitudes toward brands that practice…
Sharon Muniz
This year is going to present fresh opportunities to connect with your clients in new ways. It may be time for a big “switch up” when it comes to some small details that have been hindering your company’s brand-client connection. Let’s look at 3 ways to connect with your customers…
Sharon Muniz
“The first principle is that you must not fool yourself—and you are the easiest person to fool.” —Richard Feynman What’s rule #1 for building a new app or e-commerce product? Some might say a solid marketing strategy. Others might remark that investors may come in handy. Still others might…
Sharon Muniz
There are thousands of different business tools that brands and businesses can use for exposure. However, only one provides a brand with a direct, around-the-clock connection to its customers. Have you really stopped to appreciate the significance of the branded mobile app? While they’re far from new, mobile apps continue…
Sharon Muniz
This is the result we want, how we want it, and when we want it. Adams Communication & Engineering Technology, Inc. (ACET), is a government contractor that relies heavily on the Microsoft SharePoint system to help run its business. Between long overdue upgrades, internal knowledge gaps and budget constraints, ACET…
Sharon Muniz
Customer Experience and User Experience: How to Make Them Count Customer Experience (CX) and User Experience (UX) sound similar, but what are they and why are they different? Surely our users are our customers and therefore they are the same thing – except, of course, they’re not. In previous articles,…
Sharon Muniz
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Sharon Muniz
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