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Before Launching an App: Tips for Topping Your Competitors

    If you’ve decided that an app is what’s going to help bridge the gap between goals and performance, it’s time to get serious about what your app is going to look like once it’s brought to life. Good app design is intentional. However, it won’t look the same…

Sharon Muniz

Building for Your Audience: What Makes People Love Apps?

    Millions of apps are used by various audiences every single day. An app can quickly become a part of a person’s routine if that app provides value. What is it that makes certain apps like candy to people? It turns out it’s not an accident. Certain app features…

Sharon Muniz

Four Myths About Why Your Business Doesn’t Need a Mobile App

  Many business owners are unwittingly reducing their market slices because they’re letting tech myths hold them back! Do you feel like there’s a gate preventing you from merging how you run your business with the tech resources available for easier growth? One of the big ones is that only…

Sharon Muniz

How to Stay Joyful, Relaxed, and Centered Even When Taking your Young Company to the Next Level

Imagine this: It’s crunch time. You have a young company idea. Your young company—or developing a new product—is expanding. It’s a season of growth for you. There are a million projects that all need your attention at the same time. You’re making decisions, analyzing data, and keeping a weather eye…

Sharon Muniz

Doing a “Pre-Mortem” on your Big Tech Project Can Allow You to Leverage Your Inner Pessimist Constructively

    Pre-mortems. Ever heard of them?   Likely not. However, everyone who’s watched a medical drama knows what a postmortem is: A respectful examination a pathologist performs to learn more about a specific individual’s condition after the fact.   Everyone learns. Everyone benefits. (Except, perhaps, for the deceased individual.)…

Sharon Muniz

Understanding the Real Points of Your Business Through a Root Analysis

      When problems arise, we tend to look for the easiest solutions.   Is that always the best strategy? Likely, not.   As any doctor can tell you, quick-fixes may work. Or, they might only address surface-level symptoms. They might do nothing to improve your overall health.  …

Sharon Muniz

Is Your Business Idea Too Late for the Pandemic-Inspired Online Gold Rush?

  It’s 2021. There’s a global pandemic. As many choose to stay at home, consumers are turning more and more to online shopping aka the online gold rush to get what they need.   The stats are overwhelmingly indicative: According to Adobe Analytics, 2020 online sales will surpass total 2019…

Sharon Muniz

Women’s History Month Reflections

  Reflecting a bit on Women’s History Month causes me to reflect on and honor the women in my family and how their courage and contributions to entrepreneurship have inspired my own path.  It must be in my DNA because the lineage of woman entrepreneurs is long on my Mother’s…

Sharon Muniz

Why Complicated Products Might Not Be Best for Your Company

    A Case for Simplicity – Why Complex Products Might Not Be Best for Your Company   The simple solution is usually the right one. This is a true statement. (It’s also a bit boring.)   This is Occam’s razor, and it applies to the scientific process, detective work,…

Sharon Muniz

HBO’s Silicon Valley Is (Often) Wrong about Tech Startup Life

    “I don’t know about you people, but I don‘t want to live in a world where someone else makes the world a better place better than we do.” — HBO’s Silicon Valley   One idea. Instant millionaires. It’s the dream, right?   Perhaps this has happened in the…

Sharon Muniz

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