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Developing a Product with a Remote Team: Dos and Don’ts

  “The surprising question we get is, ‘How many people telecommute (or work as a remote team) at Google?’ And our answer is, ‘As few as possible.’”   —Patrick Pichette     In 2013, Google’s CFO Patrick Pichette was making headlines regarding remote teams.   At a time when most…

Sharon Muniz

Launching an E-commerce Site or Business, Without Quitting Your Day Job

  To launch a successful e-commerce site or start-up, you have to quit your job and spend 100% of your time on the new company.   Right?   As it turns out, not so much. Let’s take a brief stroll through history:   Henry Ford worked for Edison while he…

Sharon Muniz

A New Company’s Roadmap on How to Be the Good Kind of Different

  “Go where the profits are and the competition isn’t.”   —W. Chan Kim and Renée Mauborgne,                                                 Blue Ocean Strategy     Want to know how to succeed with your next project? Simple: Stop competing with other new companies.   Counterintuitive? Yes! That’s the point. Blue ocean strategy is…

Sharon Muniz

Here’s What Your Website Is Missing in 2021

  Your customers need more from you. If it’s been a while since you’ve updated your website content, there’s a good chance that visitors are clicking away without getting what they want. Unfortunately, this could be dashing your conversion numbers. The good news is that this is an easily fixable…

Sharon Muniz

How to Overcome Information Overload with Branding

One of the big concerns among business owners today is how they can make their brands stand out when it’s so flooded with information overload out there. Customers are bombarded with images and messaging both in the virtual world and the real world. For small businesses, it can seem like…

Sharon Muniz

Ideas to Build an Uplifting, Engaging Presence on Social Media in 2021

Are you wondering how your business can interact on social media in effective, positive ways in 2021? The waters of social media are more challenging to navigate than ever before! Unfortunately, the social space in social media can become contentious quickly! This can make some brands feel reluctant to participate….

Sharon Muniz

Are You Building a Customer Profile Yet?

  Do you have a customer profile for 2021? A customer profile is one of the best techniques for effectively refining your messaging. Many brands simply create content, landing pages and click funnels without necessarily knowing who they are selling to. This is where a customer profile comes in!  …

Sharon Muniz

Should You Consider Influencer Marketing in 2021?

  Influencer marketing has been the domain of “big” companies for the past few years. At NCN, one of the big questions we get from our small and medium-sized clients has to do with the benefits of influencer marketing for niche brands and companies. While this is a personal decision,…

Sharon Muniz

Big Tips for User Retention/Loyalty on Your App or Mobile Site: Part II

It takes being loyal to inspire loyalty. Do your customers feel like you’re loyal to them? You can easily turn a mobile site or app into a loyalty vehicle that boosts user retention. Loyalty programs have been around for decades! We’ve all held on to punch cards for the promise…

Sharon Muniz

Big Tips for User Retention on Your App or Mobile Site: Part 1

Big tips for user retention on your app or mobile site. How do you keep users coming back for more once you’ve launched a new site or mobile app? It’s the question on the mind of every marketer and business owner moving into the digital space for the first time….

Sharon Muniz

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